Quick answer

Choose a dress by matching its length to the occasion: maxi dresses (ankle-length) suit weddings, holidays and warm-weather events; midi dresses (mid-calf) work for offices, dinners and daytime events; mini dresses (above the knee) suit casual outings and nights out; and cocktail dresses (usually knee to midi length, in sequin or bodycon finishes) suit parties and semi-formal evenings. After length, check the fabric weight and the size chart on the product page.

The four main dress lengths

Dress length is the single most useful filter when you are shopping, because it determines both formality and comfort. Here is how the four categories compare.

Style	Typical length	Best for	Common fabrics
Maxi	Ankle to floor	Weddings, holidays, brunch	Chiffon, rayon blends, cotton
Midi	Mid-calf	Work, dinners, daytime events	Ponte, satin, knit blends
Mini	Above the knee	Casual outings, nights out	Cotton jersey, denim, knit
Cocktail	Knee to midi	Parties, semi-formal evenings	Sequin, mesh, bodycon knit

How to choose by occasion

Everyday and casual wear

For daily wear, prioritise fabric comfort and ease of care over structure. Shirt dresses, t-shirt dresses and simple knit styles layer well and move with you. Browse casual dresses for everyday midi, mini and shirt styles.

Office and smart daytime

Midi lengths in a structured fabric read as polished without feeling formal. Look for a defined waist and a hem that sits at mid-calf. Our maxi dresses in solid colours also work well here when paired with a blazer.

Evening and parties

Cocktail styles are cut closer to the body and use finishes such as sequins, mesh panels or satin. Check the stretch content in the fabric description — a bodycon cut with little stretch will fit very differently from one with elastane. See cocktail dresses for sequin, bodycon and party styles.

Formal events

Floor-length gowns and structured sequin styles suit black-tie and formal occasions. Allow extra time for fit — formal cuts have less give than casual ones. Browse formal and evening dresses.

Getting the fit right

Sizing varies between styles, so always check the size chart shown on the individual product page rather than assuming your usual size carries across. Three measurements matter most:

• Bust — measure around the fullest part, keeping the tape level.
• Waist — measure at the narrowest point, usually just above the navel.
• Hip — measure around the fullest part, roughly 20 cm below the waist.

If you fall between two sizes, size up for structured fabrics such as denim or ponte, and stay at your usual size for stretch knits.

Caring for your dresses

• Wash sequin and embellished styles by hand or inside a mesh bag on a cold, gentle cycle.
• Hang knit dresses over a padded hanger, or fold them, to avoid shoulder stretching.
• Air-dry chiffon and satin rather than tumble-drying, to keep the drape intact.
• Always follow the care label on the garment, which takes priority over general advice.

Explore products from this guide

Select an image to view the product’s description, specifications, sizing and current options.

Frequently asked questions

Q: What is the difference between a midi and a maxi dress?

A midi dress ends around mid-calf, while a maxi dress reaches the ankle or floor. Midi lengths tend to read as more versatile for daytime and office wear; maxi lengths read as more relaxed or more formal depending on the fabric.

Q: What length is a cocktail dress?

Cocktail dresses usually fall between the knee and mid-calf. The defining feature is the finish rather than the length — sequins, satin, mesh or a close bodycon cut signal an evening dress more than the hem does.

Q: How do I know what size to order?

Use the size chart on the product page you are viewing. Each style has its own chart because cuts and fabrics differ. Measure your bust, waist and hip, then compare against the chart rather than relying on a general size label.

Q: Can I return a dress if it does not fit?

You may request a refund within 30 days of delivery, subject to the eligibility conditions and exclusions in our Refund Policy. Contact us for approval and instructions before sending anything back. Whether a return is required depends on the order and the policy; do not send items to our registered business address.

Q: How long does delivery take?

Allow 1–3 business days for processing, plus transit time for your destination after dispatch. Standard shipping is free to supported destinations; delivery dates are estimates and import charges may apply separately. See our Shipping Policy for destination-specific times and charges.

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