Women's Shoe Size and Fit Guide: How to Measure and Order Correctly
Quick answer
Measure your foot in centimetres and match it against the size chart on the product page — not against the US size you usually buy. Shoe sizing is inconsistent between styles and manufacturers, and foot length in centimetres is the only measurement that transfers reliably. Measure both feet late in the day, and use the larger one.
How to measure your feet properly
This takes two minutes and prevents the most common return reason in footwear.
- Place a sheet of paper against a wall and stand on it with your heel touching the wall.
- Mark the paper at the tip of your longest toe. This is not always the big toe.
- Measure from the wall edge to the mark, in centimetres.
- Repeat for the other foot. Feet are commonly different sizes; use the larger measurement.
- Compare that number against the size chart shown on the product page you are viewing.
Measure in the evening. Feet swell over the course of a day, and a shoe fitted to a morning measurement can feel tight by afternoon.
Choosing by style
| Style | Best for | Fit notes |
|---|---|---|
| Sneakers | Daily wear, walking | Allow roughly 1 cm of room at the toe |
| Flats | Work, everyday | Little structure, so length accuracy matters most |
| Sandals | Warm weather | Adjustable straps give the most tolerance |
| Heels | Events and evenings | Lower and wider heels are more stable for longer wear |
| Boots | Cooler weather | Consider sock thickness when choosing size |
Fit details worth checking
- Toe room — about a centimetre between your longest toe and the end of the shoe, for closed styles.
- Width — the shoe should not press at the widest part of the foot. Length alone will not fix a width problem.
- Heel — slight movement when walking is normal in flats. Significant slipping usually means the shoe is too long.
- Heel height — listed in the specifications tab. A lower block heel is generally more stable than a thin higher heel for extended wear.
Materials and care
Materials vary by product and are stated in the specifications tab on each listing. Many styles use synthetic uppers such as PU rather than animal leather, so please check the individual product page rather than judging by appearance.
- Let shoes dry naturally at room temperature. Direct heat can warp soles and stiffen uppers.
- Wipe synthetic uppers with a soft damp cloth; avoid solvents and alcohol-based cleaners.
- Rotate between pairs where you can, so each has time to dry out fully between wears.
- Store away from direct sunlight to reduce colour fading.
Explore products from this guide
Select an image to view the product’s description, specifications, sizing and current options.
Frequently asked questions
Q: How do I find my correct shoe size?
Measure your foot length in centimetres by standing on paper with your heel to a wall, marking your longest toe, and measuring the distance. Compare that figure to the size chart on the product page rather than relying on your usual US size.
Q: Should I size up in shoes?
Only if your measurement falls between two sizes, in which case the larger is usually more comfortable, particularly in closed styles. Do not size up as a general habit — an oversized shoe causes heel slipping.
Q: My feet are two different sizes. Which should I use?
Use the larger foot. Almost everyone has a slight difference, and fitting to the smaller foot leaves the larger one cramped.
Q: Are your shoes made of real leather?
Materials differ by product and are listed in the specifications tab on each item. Many styles use synthetic materials such as PU. Please check the specific listing rather than assuming from the photographs.
Q: Can I return shoes that do not fit?
You may request a refund within 30 days of delivery, subject to the eligibility conditions and exclusions in our Refund Policy. Contact us for approval and instructions before sending anything back. Whether a return is required depends on the order and the policy; do not send items to our registered business address.
Q: How long does delivery take?
Allow 1–3 business days for processing, plus transit time for your destination after dispatch. Standard shipping is free to supported destinations; delivery dates are estimates and import charges may apply separately. See our Shipping Policy for destination-specific times and charges.
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New customer offer: code FIRST15 for 15% off your first order (no minimum, once per customer). Details on shipping and returns, or reach us at contact.